Choosing the right software is crucial to the success of a direct marketing initiative. Loonity can look back on over 10 years of experience in the operation of digital markets. Numerous challenges - especially when it comes to organizing efficient logistics - have been solved. Digital direct marketing presents us with some unique problems that are not addressed by conventional e-commerce software solutions. 

In Loonity, the market defines the rules according to which producers sell directly to customers: 

Direct marketing is the sales channel with the highest margins for food producers. In addition, direct marketing offers the opportunity to focus on the quality and sustainability of food and to better communicate to consumers what is needed to produce it. Consumers today often lack the awareness that sustainable food production is essential for the preservation of our soils and the quality of our food.

Loonity offers producers the opportunity to list their products in detail, thus creating transparency. Customers can see where their food comes from, who produced it and under what conditions. Loonity also offers producers the opportunity to offer their products on various digital marketplaces at the same time - without having to maintain multiple product ranges.

The aim of Loonity is to create true connections: Loonity is not just about selling products, but about creating relationships based on mutual respect and friendship. We dream of a world in which everyone can buy good food at fair prices directly from the farm.

Loonity was planned and developed as a collaborative platform from the outset. Every user can be a buyer, seller, market and distributor at the same time. Product ranges can be shared across different markets. Loonity thus supports the formation of local networks and reduces the cultural distance between consumers and producers.

Although the processes mapped by Loonity are relatively complex, it is our declared aim to keep the software interface as simple as possible. Reducing the bureaucratic burden for producers is one of our most important goals. Direct marketing should be worthwhile.